Instart Logic Proxies entire web site if they can accurately detect an ad blocker- They require a DNS change that potentially has major negative impact on Security, Performance, and Acceptance.
Instart Logic only works on Chrome on Desktop, and only work with a limited number of ad blockers.
Here is how the ad blocking community is describing their approach “Their technology is extremely hostile to users, as it’s also a way to bypass a user’s wishes and intentions to block third-party cookies, or even a user’s wish to block undesirable servers using a host’s file. We see broad public disapproval to their technology.” See post here and other information.
“The company behind the technology knows this, as the obfuscation stops as soon as an investigative user opens the dev console.”
Try the following as test if you are interested in seeing this in the real world:
- In your Chromebrowser with a blocker enabled, navigate to chicagotribune.com or any other site running Instart Logic.
- Note that they busted through the blocker and you will see ads in the upper right Note, they only work with certain ad blockers. If you don’t see an ad with your ad blocker on, try another ad blocker.
- Now right-click and choose inspect, and watch what happens to the ads right after you do that. The ads disappear after a second or two. Note that after you open the console, they appear to drop a cookie and remember you opened your console (something typically only a developer would do) and they remember not to show you those ads again – so you can open an incognito window after that to repeat this experiment.
Why do you think the ads are disappearing? They are trying to cover their tracks and make it harder to figure out what they’re doing.
|ABP||2||Pass||Fail if “easyprivacy is enabled”|
|Ghostery||188.8.131.52||FAIL||Failed on Boston.com/passed on Sun-sentinel.com|
|IE||Version 11.0.9600||FAIL ACROSS BOARD|
|ABP||Version 1.5.00||FAIL||No Display Ads|
|Ghostery||Version 184.108.40.206||FAIL||No Display Ads|
|FireFox||Version 52.0. 1 (32-bit)||FAIL ACROSS BOARD|
|uBlock||1.11.0||FAIL||No Display Ads|
|Adguard Blocker||2.5.11||FAIL||No Display Ads|
|Adblock Plus||2.8.2||FAIL||No Display Ads|
|Ghostery||220.127.116.11||FAIL||No Display Ads|
|Adblocker Lite||0.3.6||FAIL||No Display Ads in line|
|Privacy Badger||2017.1.26||FAIL||No Display Ads|
|AdBlock||2.57||FAIL||No Display Ads|
|Built inOpera||FAIL||No Display Ads|
|Passes when “block srcitps not enable”||Pass|
|Fails when “block scripts is enabled”||FAIL|
|ClickZ acquired Ghostery in February 2017|