Adtoniq for Google Analytics Documentation
1.What is Adtoniq for Google Analytics?
Google Analytics is the most popular analytics tool on the planet and is used to gain insights into your website’s audience demographics and behavior, for the purpose of improving website and business goals. Adtoniq for Google Analytics leverages this platform to give you insight into your ad blocked audience to help you better understand and monetize them. It can help you answer questions like:
- How does your ad blocked audience behave differently from your non-blocked audience?
- What are the demographic differences?
- What is the impact of your blocked audience on your revenue, KPIs, and website goals?
- How much of your audience has opted into acceptable advertising?
Analytics are worthless unless they are used to make measurable improvements to your website or business based on information and insights gleaned. Armed with this knowledge, the next step after answering these questions is to design a plan to better monetize your blocked audience which should start with a thorough understanding of their needs, behavior, and potential value if you treat them “right”.
2.Installing Adtoniq for Google Analytics
Before following these steps, first make sure to install Adtoniq TruBlock and complete the registration process. If you skip installing TruBlock, you’ll get a message at the top of your WordPress administrator screen reminding about this and you won’t be able to proceed with these installation steps.
The steps for installing Adtoniq for Google Analytics are:
- First install Adtoniq TruBlock and complete the registration process.
- Inside your WordPress admin interface, click on Plugins
- Click Add New and search the marketplace for Adtoniq
- Once you see Adtoniq for Google Analytics, click Install Now and then click Activate
- Click on the Adtoniq gear icon to expand the menu, then click on for Google Analytics to open the admin screen
- Enter your Google Analytics property Id. If you don’t have one, you can click the link to request one, and then wait for an email response before proceeding.
- If your website traffic is over your Google Analytics quote, you must enter a traffic split in order to not exceed your Google quota.
- Inside your Google Analytics account, follow the instructions for setting up custom dimensions.
- Import Adtoniq’s custom segments and dashboards into your Google Analytics account form the Google Analytics solution gallery.
- Learn about how to view your custom segments and your custom dashboards
3.Adding custom dimensions
In your Google Analytics account, use an existing property or create a new property for Adtoniq. In the Admin area, you will need to add custom dimensions as shown in the screen snapshot below. Important: If your property already has custom dimensions, you must create a new property rather than use your existing property, because custom dimension numbers in Google Analytics are hard coded natural numbers that must start with dimension #1.
Here’s a video showing you how to set up your custom dimensions:
When you are finished setting up your custom dimensions, they should look like this:
Pay careful attention to ensure that you create the custom dimensions in the correct order – that the Index number matches what you see below.
Also pay special attention to ensure that you create dimensions 6 and 7 with session and user scope respectively, as shown.
4.Importing Adtoniq's segments & dashboards
Our custom dashboards and segments can be imported from the Google Analytics Solutions Gallery here.
Optional: click the solution title to read more.
Click the “Import” button to begin importing dashboards/segments.
On the import screen, select “any view” to import items to all account views, or select appropriate “view” from drop-down for a specific view. (Note: custom segments and dashboards will only be available from the view you select in this step.)
Optional: select or deselect custom segments/dashboards as appropriate.
5.Viewing Adtoniq segments
From any report or dashboard screen, click “+ Add Segment,” and select appropriate segment(s) to compare or filter your data as desired.
6.Viewing Adtoniq Dashboards
Go to Customization > Dashboards, and select any of the imported custom dashboards.