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Resources

Public vs. Private Servers

When you register your Adtoniq plugin, Adtoniq will verify whether your webserver is publicly accessible. If it is not, you'll get a warning message linking to this page to explain more. Because Adtoniq's servers must be able to reach your web servers to deliver...

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What makes Adtoniq different?

Adtoniq is different from other solutions on the market because: The TruBlock platform upon which Adtoniq is built detects all ad blockers on desktop and mobile. TruBlock can reliably report analytics without being blocked by ad blockers. We constantly test our code...

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How to configure DFP for Adtoniq

These instructions are for the Adtoniq for DFP WordPress plugin. This optional plugin configures Adtoniq to use your own DoubleClick account for ad block detection. To use this plugin, you'll need to create a special, hidden, 1x1 ad unit that the Adtoniq plugin will...

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Why Adtoniq updates your JavaScript

Adtoniq's servers securely contact your WordPress server on a regular basis to update the JavaScript that is used for ad block detection and analytics. Think of this like an update for your virus scanner, except that it's to ensure the continued operation of Adtoniq....

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On Malvertising

Last year, AdSense was hit by malvertising, and just a few months ago a "gratuitous act of violence against Android users" was also delivered through AdSense. Earlier this year some malvertising was directing users to porn sites. And this isn't just Google as...

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How to test Adtoniq

Adtoniq is technology you add to your webserver to monetize your ad blocked web, and like any new technology you should evaluate it first in a test environment before putting it into production. This posting covers how to evaluate Adtoniq in your test and production...

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How much is your blocked web worth?

It takes effort to design a strategy to monetize your  blocked web, so before embarking on that effort you should know how much new revenue you stand to generate as a result of addressing your blocked web problem. At a high level this is simple: Determine how many...

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How ad blockers affect your ad revenue

At the intersection of your ad block rate and available inventory you will discover how much revenue you are losing. Ad blockers prevent your readers' browsers from connecting to ad networks like Google to display ads. As a result, you are not able to bill your...

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Mobile Ad Blocking

We blurred our images because you are using an ad blocker. To view all our content for free, please disable your ad blocker. At present ad block rates on mobile devices are only a few percent as of mid 2016. Although the data from the Adobe / PageFair report that is...

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