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- Ad Blocking is between 20-30% in the US on desktop; nearing 10% on Mobile. Globally Ad Blocking is over 35%
- Ad Blocking skews higher to certain coveted demographics
- 75% of Ad Blockers are willing to see “Acceptable/Sustainable” Ads and understand that ads fund content
- Most publishers cannot accurately detect and measure the true effect of ad blocking
- Advertising to the “blocked web” is a brand new paradigm and opportunity
- Facebook attributes 18% revenue increase on desktop (Q3 ’16) to countering ad blockers, and is spending millions of dollars doing so