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How Adtoniq can help —
Redefine the terms of the ad block conflict by communicating with your ad blocked audience, protecting content on your site, and gaining your users' trust and permission to restore services they block with one tap or click. Download our free, open source WordPress plugin or Java library to get started. Experience Adtoniq Live.
Get our WordPress plugin from the plugin directory.
Download the Plugin
Get our Java library from the public GitHub repository.
Git the Library
Our next major update will include a Drupal module
Coming Soon
How much is ad blocking costing you?
Estimate your monthly adblock losses by answering all the questions in the form.
How many monthly pageviews do you have across all your websites?
Enter your estimated ad block rate. If you don't know your ad block rate, click here %
These numbers represent our best guess of U.S. ad block rates by industry, based on reading publicly available research.
Although the average U.S. adblock rate is approximately 25%, your actual adblock rate may vary significantly based on your audience demographics, and what kinds of approaches to adblocking you've tried in the past. If you have a website focusing on high tech, skewing towards a more male and younger demographics (e.g. a gaming site), your actual adblock rate could be as high as 50%.
Do you use analytics such as Google Analytics or Omniture?
How much monthly revenue does your website generate from all sources? $
Do you have ads on your websites?
Enter your Page RPM. If you don't know your Page RPM, click here $
Your Page RPM or Revenue Per Mille (1000) measures how much advertising revenue your site generates per 1000 pageviews.
RPM Formula
RPM = (Estimated earnings / Number of page views) * 1000
If you use AdSense, you can find your Page RPM in the Performance Reports section of your AdSense console.
Your estimated monthly losses $ --- Learn more
Our formula for estimating your losses takes two different types of losses into account which are added together to estimate your total losses:
  1. Ad revenue blocked
  2. Decreased effectiveness of analytics in optimizing your business and website
Ad revenue blocked is estimated using this formula:

monthly pageviews x ad block rate x RPM / 1000

The losses due to blocked analytics is estimated by assuming that you use analytics in part to increase the quality and effectiveness of your services as measured objectively through analytics, which in turn increases the revenue that you generate from your website. To estimate this, we use this formula

monthly revenue x ad block rate / 350

Recover lost revenue —
You can potentially recover all of your blocked revenue with Adtoniq, although how much you actually recover depends on how you use Adtoniq as part of a larger strategy to monetize your ad blocked audience.
Engage with your adblocked audience. Ask for permission to bypass their adblocker, using content protection as an incentive.
Gain insight into the demographics and behavior of your adblocked audience to create and measure campaigns to monetize them.
Lock ad blocked users out of your site or parts of it unless they opt into choices that benefit you.
With your audience's permission, bypass adblockers to restore services that have been disabled.
The Platform —
Adtoniq’s products are open source software and there is no charge for installing them on your web server. Cloud Services are optional and are billed monthly based on usage.
  • Detect all adblockers
  • Communicate with your adblocked audience
  • Protect your content and functionality
  • Use Adtoniq WordPress shortcodes
  • Use Adtoniq’s JavaScript API
Cloud services:
  • Adtoniq’s own built-in analytics
  • Restore Google Analytics services
  • Restore Google AdSense services
How much will Adtoniq Cloud cost?
There is no charge for using Adtoniq's free features. You can estimate your monthly Adtoniq Cloud service bill for premium features.
Monthly pageviews across all your websites
Estimated ad block percentage
Average ad units per page
Want to restore Google Analytics?
Want to restore Google AdSense?
Your estimated monthly losses:$0
Your estimated monthly cost:$0
You are billed monthly based on several factors including:
  1. Total number of pageviews across all your websites
  2. Whether or not you enable Google Analytics and if so, your analytics blocking rate
  3. Whether or not you enable AdSense and if so, your number of restored AdSense ad units

As the total aggregate number of pageviews across all your websites increases, we automatically give you a greater and greater discount off your bill. This starts at zero percent for small websites, and caps out at 80% if you have an aggregate of 1 billion pageviews. The precise discount formula is your monthly pageviews divided by one billion, capping out at 80%.

All customers are charged for Adtoniq Analytics services, which you can view by signing in to your Adtoniq Cloud account, or from within the WordPress plugin. You will only be charged for Google Analytics or AdSense if you enable those features on your server.

Your charges for Adtoniq Analytics are calculated as follows

monthly pageviews x 0.00003

Your charges for Google Analytics are calculated as follows

monthly pageviews blocking analytics x 0.00006

Your charges for AdSense are calculated as follows

Number restored ad units x 0.0001

You can view a spreadsheet model of our prices here:

Get Started —
Adtoniq’s products include the Adtoniq WordPress plugin and the Adtoniq Java Library. Our products are open source software and there is no charge for installing them on your web server. Cloud Services are optional and are billed monthly based on usage.
Register for Adtoniq Cloud
Download one of our products.
Register for an Adtoniq Cloud account.
Take advantage of our one month free trial.
The impact —
This realtime information comes from Adtoniq’s analytics systems aggregated across many websites. Adtoniq Analytics gives you this information and more updated in real time on your own websites. Each of these numbers below represents a revenue opportunity that you can use Adtoniq to realize. Read the story behind these numbers.
Ad blocker detected (pageviews)
Ad revenue blocked (USD)
Acceptable ads enabled (pageviews)
Analytics blocked (pageviews)
Mobile blocker (percent)
This realtime information comes from Adtoniq’s analytics systems aggregated across many websites. Adtoniq Analytics gives you this information and more updated in real time on your own websites. Each of these numbers described in more detail below represents a revenue opportunity that you can use Adtoniq to realize.
Ad revenue blocked represents an estimate of the impact adblockers would have on our customers’ advertising revenue if they took no steps to address the problem. This number is generated automatically from our own analytics and is based on measuring the behavior of hundreds of millions of pageviews across many different sites since Adtoniq has gone live.
Ask your users that block ads on your site for permission to show your ads, in exchange for giving them access to your premium content. In addition to that, we recommend you follow industry best practices including:
  • Ensure ads do not have auto-play audio or video
  • Do not block content with ads
  • Safeguard your users form ads infected with malware
  • Ensure your ads do not slow down their browsing or cause an undue bandwidth burden.

Analytics blocked shows the number of times we detected a user blocking analytics such as Google Analytics, Omniture, and many other services. Use Adtoniq to ask your users that block analytics for permission to use them, using content protection as a motivation. Used in conjunction with Adtoniq's Google Analytics feature, this dramatically increases the success rate of getting your ad blocked users to opt in to using Google Analytics because the user does not have to figure out how to whitelist you with their adblocker. This provides a feature that adblockers lack, allowing your users to opt in to restoring analytics while still blocking ads.

Acceptable ads enabled represents the number of times we detected a user with an adblocker configured to allow acceptable ads. You can use Adtoniq to show acceptable ads to your adblocked users.

Ad blocker detected represents the total number of times we detected a user with an adblocker, however it is configured. Ad blockers block far more than just ads and analytics. You can ask these users to whitelist you if you rely on a service that Adtoniq does not yet restore automatically.

Mobile blocker % represents the percentage of adblockers that are seen on mobile devices. In our experience, most websites underestimate this and many tools are not able to detect mobile ad blockers. If you have a significant number of mobile users blocking ads, you may need to develop a strategy specifically targeting your mobile blocked users.
Find out how adblockers are affecting your business by installing Adtoniq on your website.
Information Library —
How does Adblocking work?
Download our technology whitepaper to understand the technology behind the war between developers of adblocking software and websites that are impacted by them.
Read More >
How did we get here?
Download Adtoniq’s own unique analysis describing how we got into this mess.
Read More >
The way out.
Learn how you can stop battling with the blocked web using specific examples and strategies to monetize the blocked web.
Read More >
FQDNDescriptionCloud Key
Authorize a new website to use your Adtoniq Cloud account
Fully qualified domain name
Description of your site
To use your Cloud Key, copy and paste it into your Adtoniq WordPress plugin, like this: