Using permission-based advertising, Adtoniq enables a premium unreachable audience for advertisers, brand-new revenue for publishers and enables critical blocked services.
Despite the common misconception, ad block usage rates continues to climb in the US and around the world. More importantly, many of the most valuable audiences such as high-income, college-educated Millennials use ad blockers at much higher rates. Ad blockers prevent ads across most channels including Display, Native, Search, Social Media and Video.
Adtoniq is a permission-based ad and analytics platform. We allow advertisers to reach premium audiences that are otherwise unreachable, create brand new revenue streams for publishers and enable critical third-party services that are impacted by ad blocking.
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users